{"id":2427,"date":"2021-06-02T15:46:34","date_gmt":"2021-06-02T15:46:34","guid":{"rendered":"https:\/\/brandok.es\/?page_id=2427"},"modified":"2021-06-02T21:13:21","modified_gmt":"2021-06-02T21:13:21","slug":"claves-logotipo","status":"publish","type":"page","link":"https:\/\/brandok.es\/blog\/claves-logotipo\/","title":{"rendered":"10 claves para crear un buen logotipo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2427\" class=\"elementor elementor-2427\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f46a019 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f46a019\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-043dc58\" data-id=\"043dc58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55a83b4 elementor--h-position-center elementor--v-position-middle elementor-widget elementor-widget-slides\" data-id=\"55a83b4\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper-container\" dir=\"ltr\" data-animation=\"\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-083b32f swiper-slide\"><div class=\"swiper-slide-bg\" role=\"img\"><\/div><a class=\"swiper-slide-inner\" href=\"#DESCARGAR\"><div class=\"swiper-slide-contents\"><\/div><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e7ab19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e7ab19\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf946e5\" data-id=\"cf946e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4f9fee elementor-widget elementor-widget-image\" data-id=\"e4f9fee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/brandok.es\/wp-content\/uploads\/2020\/10\/comversaciones-300x83.jpg\" class=\"attachment-medium size-medium wp-image-1221\" alt=\"\" srcset=\"https:\/\/brandok.es\/wp-content\/uploads\/2020\/10\/comversaciones-300x83.jpg 300w, https:\/\/brandok.es\/wp-content\/uploads\/2020\/10\/comversaciones.jpg 612w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8df9a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8df9a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a609b5\" data-id=\"6a609b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d9ea44 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2d9ea44\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccf9ac6 elementor-widget elementor-widget-spacer\" data-id=\"ccf9ac6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7113814 elementor-widget elementor-widget-heading\" data-id=\"7113814\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10 claves para crear un buen logotipo <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d27464 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"2d27464\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-117e19d elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/brandok.es\/2021\/06\/02\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t02 Jun, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-418bc0e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"418bc0e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a29ac63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a29ac63\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47d3cbd\" data-id=\"47d3cbd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e41f60 elementor-widget elementor-widget-heading\" data-id=\"6e41f60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a style=\"font-size: 80px;font-weight: 400\">E<\/a>n ocasiones se tiende a identificar \u201clogotipo\u201d y \u201cmarca\u201d, como si fuesen exactamente lo mismo\u2026 pero no lo son.<br> \n\n<br>A grandes rasgos podemos decir que la \u201cmarca\u201d es el conjunto de rasgos que identifican a tu empresa: productos, servicios, c\u00f3mo te comunicas, c\u00f3mo te comportas. <br><br>En definitiva, la \u201cmarca\u201d se corresponde con qui\u00e9n eres. El \u201clogotipo\u201d es una parte de la marca, una parte muy importante, sin duda. Probablemente es el elemento visual protagonista, pero no es el \u00fanico, ya que los colores, la tipograf\u00eda o las im\u00e1genes que utilizas tambi\u00e9n componen la identidad visual de tu marca. <\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3ca698 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3ca698\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-20e4d16\" data-id=\"20e4d16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ac5253 elementor-widget elementor-widget-heading\" data-id=\"8ac5253\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El logotipo es el elemento visual protagonista que identifica a una marca, pero no el \u00fanico que configura su identidad visual. <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d03d9e6\" data-id=\"d03d9e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d79f724\" data-id=\"d79f724\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97ca578 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97ca578\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec0bbf2\" data-id=\"ec0bbf2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d9803e elementor-widget elementor-widget-heading\" data-id=\"8d9803e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Dicho esto, a continuaci\u00f3n muestro algunas de las claves para crear un buen logotipo. El orden en que las presento es completamente aleatorio. <br><br>\n<h><b>Caracter\u00edsticas de un buen logotipo<\/b><br><b>\n<\/b><br><b>1.\tSimplicidad.<\/b> Para que un logotipo sea eficaz debe ser sencillo, claro, sin adornos. Debe estar compuesto por el menor n\u00famero de elementos gr\u00e1ficos y colores. Menos es m\u00e1s. <br><br>\n<b>2.\tRepresentatividad. <\/b>El logo debe reflejar los valores, la personalidad y la esencia de la marca. Elegante, cl\u00e1sica, innovadora, seria, divertida, desenfadada, confiable, segura\u2026<br><br>\n<b>3.\tLegibilidad.<\/b> Si un logotipo no se lee bien, no se va a identificar a qui\u00e9n representa. No hay una tipograf\u00eda ideal recomendada, pero debe leerse con claridad. <br><br>\n<b>4.\tPolivalencia. <\/b>El logotipo debe funcionar en todos los espacios y soportes de comunicaci\u00f3n: web, redes sociales, anuncios, r\u00f3tulos, carteles, folletos\u2026 Por lo que debe realizarse teniendo este factor en cuenta. <br><br><b>\n5.\tEscalabilidad y cromatismo. <\/b>El logotipo debe verse bien a cualquier tama\u00f1o. Y debe tener el mismo impacto a color que en blanco y negro. <br><br>\n<b>6.\tPerdurabilidad. <\/b>Hay que tener en cuenta que no vamos a cambiar el logotipo con frecuencia (aunque puede ir actualiz\u00e1ndose), por eso debemos estar seguros de lo que hacemos. Algo que siempre funciona: no basarse en modas.<br><br> \n<b>7.\tF\u00e1cil de recordar.<\/b> Evitemos crear logotipos anodinos. <br><br>\n<b>8.\tTodo tiene un porqu\u00e9.<\/b> Los elementos que configuren el logotipo (tipograf\u00eda, colores, imagotipo\u2026) deben estar elegidos por alg\u00fan motivo. Nada es porqu\u00e9 s\u00ed. <br><br>\n<b>9.\tDiferenciador.<\/b> Tu empresa deber\u00eda tener algo que la hace \u00fanica. Tu logotipo tambi\u00e9n. Adem\u00e1s, es probable que en ocasiones aparezca junto a otros logotipos (en patrocinios, por ejemplo) por lo que debemos asegurarnos de que se ve bien. <br><br>\n<b>10.\tAut\u00e9ntico.<\/b> \u00bfEs tu logotipo intercambiable con el de la competencia? Pi\u00e9nsalo\u2026 no deber\u00eda ser as\u00ed. <br><br>\nY ahora, aunque parezca una contradicci\u00f3n, tengo que decir que estas claves pueden ser ignoradas sin que el logotipo se vea perjudicado, por eso podemos encontrar logos internacionalmente muy conocidos tan diferentes. <br><br>\nEs el momento de preguntarte: \u00bfel logo de mi empresa es el adecuado?\n<\/h><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7bda48 elementor-widget elementor-widget-spacer\" data-id=\"f7bda48\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e883a9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e883a9c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd77110\" data-id=\"dd77110\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61a9114 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"61a9114\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd7c901 elementor-author-box--layout-image-right elementor-widget elementor-widget-author-box\" data-id=\"fd7c901\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/patmirandac\/?originalSubdomain=es\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brandok.es\/wp-content\/uploads\/2018\/09\/15PatriciaMirandaBrandok-291x300.jpg\" alt=\"Patricia Miranda\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/patmirandac\/?originalSubdomain=es\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPatricia Miranda\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Dise\u00f1adora en Brandok.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4500059 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4500059\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76b549d elementor-share-buttons--view-icon elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"76b549d\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Compartir en facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_twitter\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Compartir en twitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Compartir en linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd313a3 elementor-widget elementor-widget-spacer\" data-id=\"bd313a3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30f1684 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30f1684\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45a85e9\" data-id=\"45a85e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c100636 elementor-grid-eael-col-3 elementor-grid-tablet-eael-col-2 elementor-grid-mobile-eael-col-1 elementor-widget elementor-widget-eael-post-grid\" data-id=\"c100636\" data-element_type=\"widget\" data-settings=\"{&quot;eael_post_grid_columns&quot;:&quot;eael-col-3&quot;,&quot;eael_post_grid_columns_tablet&quot;:&quot;eael-col-2&quot;,&quot;eael_post_grid_columns_mobile&quot;:&quot;eael-col-1&quot;}\" data-widget_type=\"eael-post-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"eael-post-grid-c100636\" class=\"eael-post-grid-container\">\n            <div class=\"eael-post-grid eael-post-appender eael-post-appender-c100636 eael-post-grid-style-default\" data-layout-mode=\"grid\"><article class=\"eael-grid-post eael-post-grid-column\" data-id=\"1829\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"fas fa-long-arrow-alt-right\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/brandok.es\/blog\/comunicacion-liderazgo\/\"><\/a><\/div><div class=\"eael-entry-thumbnail \">\n                <img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/brandok.es\/wp-content\/uploads\/2021\/05\/1200x1200-Comversaciones-Maite2-300x300.jpg\" class=\"attachment-medium size-medium wp-image-1835\" alt=\"10 claves de la comunicaci\u00f3n para el liderazgo\" srcset=\"https:\/\/brandok.es\/wp-content\/uploads\/2021\/05\/1200x1200-Comversaciones-Maite2-300x300.jpg 300w, https:\/\/brandok.es\/wp-content\/uploads\/2021\/05\/1200x1200-Comversaciones-Maite2-1024x1024.jpg 1024w, https:\/\/brandok.es\/wp-content\/uploads\/2021\/05\/1200x1200-Comversaciones-Maite2-150x150.jpg 150w, https:\/\/brandok.es\/wp-content\/uploads\/2021\/05\/1200x1200-Comversaciones-Maite2-768x768.jpg 768w, https:\/\/brandok.es\/wp-content\/uploads\/2021\/05\/1200x1200-Comversaciones-Maite2-600x600.jpg 600w, https:\/\/brandok.es\/wp-content\/uploads\/2021\/05\/1200x1200-Comversaciones-Maite2-100x100.jpg 100w, https:\/\/brandok.es\/wp-content\/uploads\/2021\/05\/1200x1200-Comversaciones-Maite2.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n            <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a\n                        class=\"eael-grid-post-link\"\n                        href=\"https:\/\/brandok.es\/blog\/comunicacion-liderazgo\/\"\n                        title=\"10 claves de la comunicaci\u00f3n para el liderazgo\">10 claves de la comunicaci\u00f3n para el liderazgo<\/a><\/h2><\/header><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post eael-post-grid-column\" data-id=\"1628\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"fas fa-long-arrow-alt-right\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/brandok.es\/blog\/concepto-de-marca\/\"><\/a><\/div><div class=\"eael-entry-thumbnail \">\n                <img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/brandok.es\/wp-content\/uploads\/2021\/02\/1200x1200-Comversaciones-Edurne-300x300.jpg\" class=\"attachment-medium size-medium wp-image-1634\" alt=\"Concepto de Marca\" srcset=\"https:\/\/brandok.es\/wp-content\/uploads\/2021\/02\/1200x1200-Comversaciones-Edurne-300x300.jpg 300w, https:\/\/brandok.es\/wp-content\/uploads\/2021\/02\/1200x1200-Comversaciones-Edurne-1024x1024.jpg 1024w, https:\/\/brandok.es\/wp-content\/uploads\/2021\/02\/1200x1200-Comversaciones-Edurne-150x150.jpg 150w, https:\/\/brandok.es\/wp-content\/uploads\/2021\/02\/1200x1200-Comversaciones-Edurne-768x768.jpg 768w, https:\/\/brandok.es\/wp-content\/uploads\/2021\/02\/1200x1200-Comversaciones-Edurne-600x600.jpg 600w, https:\/\/brandok.es\/wp-content\/uploads\/2021\/02\/1200x1200-Comversaciones-Edurne-100x100.jpg 100w, https:\/\/brandok.es\/wp-content\/uploads\/2021\/02\/1200x1200-Comversaciones-Edurne.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n            <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a\n                        class=\"eael-grid-post-link\"\n                        href=\"https:\/\/brandok.es\/blog\/concepto-de-marca\/\"\n                        title=\"Eres mucho m\u00e1s que una cara (o un logo) bonito. La importancia del concepto\">Eres mucho m\u00e1s que una cara (o un logo) bonito. La importancia del concepto<\/a><\/h2><\/header><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post eael-post-grid-column\" data-id=\"1194\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"fas fa-long-arrow-alt-right\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/brandok.es\/blog\/hacer-bien-las-cosas-y-contarlas\/\"><\/a><\/div><div class=\"eael-entry-thumbnail \">\n                <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/brandok.es\/wp-content\/uploads\/2020\/10\/Comversaciones-Alex-300x300.png\" class=\"attachment-medium size-medium wp-image-1323\" alt=\"\" srcset=\"https:\/\/brandok.es\/wp-content\/uploads\/2020\/10\/Comversaciones-Alex-300x300.png 300w, https:\/\/brandok.es\/wp-content\/uploads\/2020\/10\/Comversaciones-Alex-150x150.png 150w, https:\/\/brandok.es\/wp-content\/uploads\/2020\/10\/Comversaciones-Alex-768x768.png 768w, https:\/\/brandok.es\/wp-content\/uploads\/2020\/10\/Comversaciones-Alex-1024x1024.png 1024w, https:\/\/brandok.es\/wp-content\/uploads\/2020\/10\/Comversaciones-Alex.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n            <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a\n                        class=\"eael-grid-post-link\"\n                        href=\"https:\/\/brandok.es\/blog\/hacer-bien-las-cosas-y-contarlas\/\"\n                        title=\"Hacer bien las cosas\u2026 y contarlas\">Hacer bien las cosas\u2026 y contarlas<\/a><\/h2><\/header><\/div><\/div>\n        <\/div>\n    <\/article><\/div>\n            <div class=\"clearfix\"><\/div>\n        <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a605e62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a605e62\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5fa13a\" data-id=\"c5fa13a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c04b774 elementor-widget elementor-widget-spacer\" data-id=\"c04b774\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec968fd elementor-widget elementor-widget-heading\" data-id=\"ec968fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfNecesitas ponerte en contacto?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c38795d elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"c38795d\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Descarga\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"2427\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"c38795d\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Empresa\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_1 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_1]\" id=\"form-field-field_1\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Tel\u00e9fono\" required=\"required\" aria-required=\"true\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Solo se aceptan n\u00fameros y caracteres de tel\u00e9fono (#,-,*,etc).\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Email\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button type=\"submit\" class=\"elementor-button elementor-size-md\">\n\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\" elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ENVIAR<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ce540e elementor-widget elementor-widget-spacer\" data-id=\"5ce540e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5dc885 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5dc885\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fadee95\" data-id=\"fadee95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e1bb88 elementor-widget elementor-widget-spacer\" data-id=\"0e1bb88\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>10 claves para crear un buen logotipo En ocasiones se tiende a identificar \u201clogotipo\u201d y \u201cmarca\u201d, como si fuesen exactamente lo mismo\u2026 pero no lo son. A grandes rasgos podemos decir que la \u201cmarca\u201d es el conjunto de rasgos que identifican a tu empresa: productos, servicios, c\u00f3mo te comunicas, c\u00f3mo te comportas. En definitiva, la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2434,"parent":1188,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":"","_joinchat":[]},"_links":{"self":[{"href":"https:\/\/brandok.es\/wp-json\/wp\/v2\/pages\/2427"}],"collection":[{"href":"https:\/\/brandok.es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brandok.es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brandok.es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandok.es\/wp-json\/wp\/v2\/comments?post=2427"}],"version-history":[{"count":13,"href":"https:\/\/brandok.es\/wp-json\/wp\/v2\/pages\/2427\/revisions"}],"predecessor-version":[{"id":2445,"href":"https:\/\/brandok.es\/wp-json\/wp\/v2\/pages\/2427\/revisions\/2445"}],"up":[{"embeddable":true,"href":"https:\/\/brandok.es\/wp-json\/wp\/v2\/pages\/1188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandok.es\/wp-json\/wp\/v2\/media\/2434"}],"wp:attachment":[{"href":"https:\/\/brandok.es\/wp-json\/wp\/v2\/media?parent=2427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}